Super Concept Cars Blog

2012 Mercedes-Benz C250 Coupe. Image: Mercedes-Benz

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Mercedes-Benz has become the latest automaker targeting Generation Y thrill-seekers, following on the heels of Ford’s “Octane Academy” contest. Mercedes’ latest Facebook promotion targets the 2012 Mercedes-Benz C-Class Coupe to a new generation of buyers, specifically those with a taste for adventure and the ability to produce a short promotional video.

By submitting a one- or two-minute video showcasing your “prowess for adventure” to Mercedes-Benz’s Facebook page, entrants can win the use of a 2012 C-Class Coupe for a one-week adventure. Winners also get a $2,000 cash prize, ensuring that you won’t run out of gas or be forced to sleep in highway rest areas during your week-long odyssey.

The contest is called the “C-Coupe Your Week” program, and it runs through October 14 at 5:00 p.m. EDT. Ten winners will be chosen, and winners will have videos and images from their adventures posted to Mercedes-Benz’s Facebook page.

The 2012 C-Class is the least expensive product in Mercedes’ current lineup, with sedan prices starting from $35,675 and coupe prices beginning at $38,095. That may be a little on the steep side for most millennial buyers, but the contest will get a younger generation exposed to the Mercedes-Benz brand, just in time for upcoming product launches. With less expensive B-Class and A-Class products due to launch over the next year, expect to see more promotions targeted to Generation Y shoppers from Mercedes in the coming months.

2012 Hyundai Veloster

We drive the 2012 Mercedes-Benz C250 and Ford builds a 2012 Explorer out of Legos. Lincoln is going away from the waterfall grille design while a gas station in Tennessee might be the first to offer rapid electric car charging. All this and more in today’s car news, right here on TheCarConnection.

We take a look at the 2012 Hyundai Veloster design from the auto show floor to the showroom.

The MINI Connected iPhone app can read your tweets and status updates to you while you drive.

If you want a Lincoln with the waterfall grille you better buy one quick.

We drive the 2012 Mercedes-Benz C 250 to see what a four-cylinder C-Class is all about.

Ford built a 2012 Explorer out of 382,858 Legos.

Check out this video showing how the launch control works on the 2012 Chevrolet Camaro ZL1.

Will a gas station in Tennessee be the first to offer rapid electric-car charging?

These 2012 family crossovers and SUVs all feature enhanced stability control.

A Lamborghini Gallardo is now extra crispy after catching fire in Malaysia.

When choosing a new vehicle always go with your gut.

2012 Hyundai Veloster – First Drive

The 2012 Hyundai Veloster is a sporty value, while one woman buys two 2012 Chevrolet Volts–and gives one away. We compare and contrast the present and past Nissan Z cars, while BMW issues a recall. All this and more in today’s car news, right here on TheCarConnection.

We give the 2012 Hyundai Veloster an 8.6/10 for its value and its sporty economy .

This woman bought two 2012 Chevy Volts, only to give one away.

Hey parents–here are some tips on rear-facing child seats.

We compare the 2011 Nissan 370Z to a 1990 Nissan 300ZX.

BMW is recalling the 2011 328i and 335i due to a driveshaft problem.

Nobody wants to be the person who screws up the next-generation Chevrolet Corvette.

Auto dealers are against Obama’s higher gas-mileage rules.

Will bacteria power hydrogen fuel cells someday?

BMW is going to produce an X4 crossover.

We think the 2012 Mercedes-Benz SLS AMG Roadster is better than the coupe.

2012 Toyota Camry Hybrid

Toyota’s using recycled robots, and is planning to revive the Supra nameplate. Mercedes-Benz is launching the SLS AMG Roadster and we take it for a spin–and the Jensen Interceptor might be coming back in 2014. All this and more in today’s car news, right here at TheCarConnection:

Toyota reused robots to help lower the cost of the 2012 Camry.

We hear the Toyota Supra will return in 2014. Hopefully it won’t turn out to be an endless tease like the FT-86.

The BMW ActiveHybrid X6 and Mercedes-Benz ML 450 Hybrid are both dead.

GM is going to develop electric cars in China with longtime partner SAIC.

Broken parking meters in Saskatoon, Saskatchewan, are too expensive to fix.

A new Jensen Interceptor is supposedly due in 2014. We’ll believe it when we see it.

Governor Deval Patrick kicks off Car-Free-Week by being driven to work in a Chevrolet Tahoe.

We take the 2012 Mercedes-Benz SLS AMG Roadster for a ride and find we don’t miss the gullwings.

The 2011 Chevrolet Equinox gets better fuel economy thanks to anti-noise technology.

For once, it’s not the politicians leaving a mess in Washington, D.C.

First factory-built Fisker Karma live photos

Jennifer Lopez stars in a new ad for the Fiat 500c. TheCarConnection

Henrik Fisker says the Karma will hit dealerships in October or November. GreenCarReports

U.S. motorists are driving less as gas prices hold steady. TheCarConnection

The last production Mitsubishi Eclipse will be auctioned off for charity. MotorAuthority

Mercedes-Benz is bringing small cars to the U.S. GreenCarReports

The 2012 Chevrolet Sonic is a Top Safety Pick. FamilyCarGuide

Production of the Alfa Romeo 4C will begin in 2013. MotorAuthority

And U.S. sales of the Alfa Romeo Giulia and Giulietta models have been delayed yet again. TheCarConnection

The 2013 Chevy Spark will receive some updates before going on sale in the U.S. GreenCarReports

Murilee Martin’s guilty pleasure this week: Datsun 810 MotorAuthority

First factory-built Fisker Karma live photos

Jennifer Lopez stars in a new ad for the Fiat 500c. TheCarConnection

Henrik Fisker says the Karma will hit dealerships in October or November. GreenCarReports

U.S. motorists are driving less as gas prices hold steady. TheCarConnection

The last production Mitsubishi Eclipse will be auctioned off for charity. MotorAuthority

Mercedes-Benz is bringing small cars to the U.S. GreenCarReports

The 2012 Chevrolet Sonic is a Top Safety Pick. FamilyCarGuide

Production of the Alfa Romeo 4C will begin in 2013. MotorAuthority

And U.S. sales of the Alfa Romeo Giulia and Giulietta models have been delayed yet again. TheCarConnection

The 2013 Chevy Spark will receive some updates before going on sale in the U.S. GreenCarReports

Murilee Martin’s guilty pleasure this week: Datsun 810 MotorAuthority